Brans Stories

Alcohol Siberian Group

Creating world-class Siberian brands for more than 30 years

Alcohol Siberian Group (ASG) is one of Russia’s largest producers of alcoholic beverages, established in 1993 and headquartered in Omsk. In November 2023, ASG was acquired by Boreal Spirits, a United Arab Emirates-based company, which now holds a 99% stake in the company.

Key Brands and Products

ASG’s diverse portfolio includes several notable brands:

  • Five Lakes (Pyat Ozer): Recognized as the best-selling Russian vodka globally, Five Lakes is produced using water from Siberian taiga lakes, contributing to its unique taste .
  • White Birch (Belaya Berezka): A premium vodka infused with natural birch sap and leaves, offering a smooth and distinctive flavor profile.
  • Husky: Launched in 2010, this vodka is known for its crisp taste and is produced at the Omskvinprom distillery .

Siberian Express: A super-premium vodka introduced in 2022, inspired by the Trans-Siberian Railway.

Production and Global Reach

ASG operates two major production facilities: the Omskvinprom distillery in Omsk and the Ruzsky Blending Plant near Moscow. In 2022, these facilities produced a combined total of 92 million liters of alcoholic beverages .

The company exports its products to over 25 countries, including the USA, China, Germany, and France . In the first half of 2023, ASG increased its vodka exports by 45%, expanding its presence in Asia and the Middle East .

ASG’s products are available in various international travel retail locations, such as Sheremetyevo International Airport in Moscow, through partnerships with retailers like Heinemann and Dufry .

BRANDs

Welcome to the world of Five Lakes.

Five Lakes Vodka (also known as Pyat Ozer) is a premium Russian vodka renowned for its exceptional smoothness and purity. Produced by the Alcohol Siberian Group (ASG), it draws inspiration from a Siberian legend about five mystical lakes believed to grant health and longevity to those who bathe in them.

What Sets Five Lakes Vodka Apart

  • Pristine Water Source: Crafted using natural spring water from Siberian taiga lakes, enriched with silver and oxygen, often referred to as “life-giving water” for its purity and reputed healing properties. 
  • Premium Ingredients: Distilled from 100% premium grain spirit, ensuring a clean and balanced flavor profile.
  • Exceptional Smoothness: Noted for its soft, buttery mouthfeel and neutral aroma, making it versatile for sipping neat or mixing in cocktails.  
  • Global Recognition: Consistently ranks among the world’s top-selling vodkas, featured in the “Millionaires’ Club” by Drinks International, and has earned accolades like the Gold Medal at the United Vodka competition in Cannes.

White Birch Vodka (Russian: Belaya Berezka) is a premium vodka brand produced by the Alcohol Siberian Group (ASG). It stands out for its smooth, delicate character and distinctive infusion of natural birch sap and birch leaves, giving it a uniquely soft and slightly sweet profile.

Key Features:

  • Infused with Birch Sap – Adds a touch of natural sweetness and smoothness.
  • Distilled from Premium Grain Alcohol – Ensures a clean, high-quality base.
  • Filtered Multiple Times – For exceptional purity and clarity.
  • Elegant Packaging – Sold in frosted bottles featuring birch tree imagery, highlighting its Siberian origins.

White Birch is considered a refined, easy-to-sip vodka and is often enjoyed neat, chilled, or in simple cocktails. It reflects Siberian purity and craftsmanship in both its flavor and design.

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