Events
Events
About Us
About Us
Who We Are
Founded in 2013, Shiffar is Jordan’s trusted curator of premium and super-premium beverages. We represent some of the world’s most celebrated brands, handpicked for their craftsmanship, heritage, and quality. Guided by a passion for excellence, our team works closely with global partners and local venues to deliver exceptional products and unforgettable experiences.
What We Do
We act as brand guardians, ensuring every label in our portfolio retains its unique identity while growing its presence in the region. From exclusive launches to immersive activations, we connect world-class brands with target consumers, always upholding the highest standards of service and quality.ess.
Our Promise
To raise the standard for what a drink can be — through authenticity, innovation, and a dedication to our partners’ and customers’ success.
Letter from our Chairman
Letter from our Chairman
Dear Valued Partners, Customers, and Visitors,
It gives me great pleasure to welcome you to our company’s website.
Since our founding in Amman, Jordan, we have proudly built our reputation as a leading distributor of premium alcoholic beverages in the region. Our journey has been driven by a deep respect for our partners, an unwavering commitment to quality, and a strong understanding of the market we serve.
Operating in a regulated and culturally unique environment, we have always held ourselves to the highest standards of responsibility, transparency, and professionalism. We recognize the importance of promoting the safe and responsible enjoyment of our products, and we work closely with our suppliers, clients, and the community to uphold this commitment.
Our portfolio includes a carefully selected range of internationally renowned brands, tailored to meet the evolving tastes of discerning consumers in Jordan. We continuously strive to bring innovation and excellence to every aspect of our operations — from logistics and storage to customer service and brand building.
As we look to the future, we remain focused on sustainable growth, maintaining our ethical foundation, and supporting the development of a modern and responsible beverage industry in Jordan.
On behalf of our dedicated team, I thank you for your continued trust and support.
Sincerely,
Dr. Mark Voloshin
The Group
The Group
Distribution
Distribution
Shiffar’s presence spans Jordan’s most influential on-trade and off-trade markets, placing our brands exactly where target customers expect them. We work with Hotels, Bars, Restaurants, Retail such as Liquor Stores and Jordan Duty Free Shops located across land borders.
On Trade
Off Trade
Aqaba
Jordan Duty Free Shops