Brans Stories

Almaza Since 1993

Being the most loved Lebanese brewery and iconic brand since 1933, we take leadership and pride in brewing moments of enjoyment, refreshment and connection, while keeping the strong bond between Lebanese generations across the world. Our vision is to continue being the cherished choice, closely associated with the famous Lebanese cuisine, and creating unforgettable experiences for beer enthusiasts.

1933
Brasserie Franco Libano Syrienne
Our journey began in 1933 when the businessmen Jabre, Comaty, and Angelopoulo worked together towards their ambitious goal of producing high-quality premium pilsner beer in Lebanon. Through their devotion and concentered efforts, a joint venture between Almaza and Laziza was established.
1960
Brasserie & Malterie Almaza
The brasserie bought technical support from Amstel, while Amstel acquired shares
1975
Brasserie & Malterie Almaza
Our breweries were damaged due to the Lebanese War. During this period, we never stopped production. Thanks to our loyal employees
1990
Brasserie & Malterie Almaza
With the end of the War, investments were made in upgrading & restoring the facilities & equipment
2002
Brasserie Almaza SAL
Heineken acquired the majority of shares and started introducing Almaza to countries around the world
2003
Brasserie Almaza SAL
Laziza was acquired by Brasserie Almaza and switched to a non-alcoholic beverage
2004
Brasserie Almaza SAL
REX was introduced to the market to cater to the economic sector
2012
Brasserie Almaza SAL
Almaza Light was introduced to the market
2021
Brasserie Almaza SAL
Philippe Jabre, the third generation of Jabre Family has acquired the majority ownership of the company after 90 years, while the operation will remain under the supervision of Heineken
Today
Brasserie Almaza SAL
Brasserie Almaza confirms its commitment to comply with Environmental, Social, and Governance best practices. Through initiatives like the zero waste initiative, beer bottle recycling project, and reliance on solar power, Brasserie Almaza takes pride in leading the way in making a positive impact in the Lebanese community.

The Brewing Process

Although The Process Of Making Beer May Appear To Be Hard, It Just Requires Six Easy Steps! Come On, Let’s Get Started. Use An Almaza While Reading The Following For A More Engaging Experience.

Milling

Grains are delivered to the mill to be crushed into grist, making the starch accessible for brewing and later converting it to sugar in the brewhouse. Malted barley is the main brewing ingredient, while additional ingredients can be incorporated to achieve specific beer characteristics.

Mashing and Lautering the Brewhouse

This is when the brewing process starts, by pouring heated water into the grist to dissolve the starch. Malt enzymes naturally break down the starch into mash, creating a liquid containing fermentable sugars, amino acids and nutrients. The liquid is clarified in the lauter tun to remove particles so it becomes what we call “wort“.

Boiling, Clearing, and Cooling in the Brewhouse

The wort is vigorously boiled in the wort copper, resulting in a sterilized liquid with a golden hue. Hops are added during this boiling process to impart bitterness. After boiling for one hour, the wort is clarified, cooled, and ready for the addition of yeast to initiate fermentation.

Fermentation

During fermentation, yeast converts wort sugars into alcohol, carbon dioxide, and a range of beer flavors. The naturally produced carbon dioxide creates the beer’s bubbles. After this initial fermentation, the beer is known as “young or green beer.” It undergoes a maturation stage (lagering) to enhance its taste and aroma. Throughout fermentation, temperature is carefully regulated to maintain consistent beer quality.

Filtration

Filtration is the last stage of the brewing process, where yeast and any remaining particles that cause haziness are removed. This step produces a clear and sparkling “bright beer” ready for packaging.

Packaging

Strict quality controls are implemented during the packing process to ensure the utmost quality for consumers. The beer undergoes pasteurization after being put in bottles or cans and before being packaged in carton boxes and distributed globally, maintaining its consistent quality throughout its shelf life.

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